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How manufacturing businesses can maximize value with digital advertising

The Fabricator

In the digital age, advertising can be tracked and measured. How manufacturing shops and other metal fabricators use that data can make or break a marketing program.

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What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising

Robotics Automation News

There is just so much jargon in the advertising. Even terms such as ad exchange and programmatic advertising that companies like Attekmi provide as service – these concepts may sound complicated, but they are actually simpler than you think. In this guide, we will discuss what an ad exchange is, how it works, and why […]

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Complying with Consumer Product Advertising and Labeling Regulations and Other Requirements

Foley

He routinely counsels consumer product clients on forming effective and compliant advertising and marketing strategies. In this video, Jai discusses three ways to achieve compliant advertising, including substantiating claims, avoiding deceptive claims, and complying with applicable regulations.

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PPC Budgeting: Mastering Your Advertising Expenditure

Robotics Automation News

You have entered the realm of Pay-Per-Click (PPC) advertising, where a well-planned budget can open the door to a prosperous online presence. It is critical to know how to distribute and compute your PPC budget, regardless of your marketing experience level or how you advertise with Google ads.

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Smart TVs take screenshots of user content for targeted advertising, study finds

E&T

Smart TVs made by the likes of Samsung and LG routinely screenshot the contents on display and send the data back to the manufacturers in order to create detailed profiles of their customers, researchers have found.

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CAREERONE: Advertise today, hire tomorrow

Manufacturer's Monthly

Visit the CAREERONE landing page here [link] The post CAREERONE: Advertise today, hire tomorrow appeared first on Manufacturers' Monthly. Utilise our dedicated tool tailored for the resource recovery industry to pinpoint the perfect candidate for your company.

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LinkedIn forced to disable advertising tool for European users in compliance with EU ‘rulebook’

E&T

LinkedIn has disabled a feature allowing advertisers to target European users based on membership in ‘LinkedIn Groups’ after concerns over compliance with rules set out in the European Commission’s Digital Services Act (DSA).