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DigiKey brand refresh reflects company evolution and commerce leadership

Design World

DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, today unveiled an update to its brand system including a refreshed logo, updated color palette and typeface, tagline, simplified name and updated brand voice.

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Zygo refreshes it brand

Design World

Worldwide supplier of optical metrology instruments, high-precision optical components, and complex electro-optical systems —Zygo Corporation (a business unit of Ametek, Inc.) — has just completed a refresh of its corporate brand to better reflect its leadership position in the sectors it serves.

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igus wins the 2023 German Brand Award

Design World

Campaign for the iguverse VR platform receives an award for exemplary brand management igus, the global manufacturer of engineered components to increase the service life of customers’ machines, announced it received the renowned German Brand Award in 2023 for communication relating to the iguverse VR platform – in two categories.

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Telit Cinterion Unveils New Branding

Gary Mintchell

Following on the heels of Telit Cinterion’s debut earlier this year, the brand unveiling at Mobile World Congress in Barcelona exemplifies the company’s end-to-end IoT offering serving the world’s largest enterprises, OEMs, system integrators and service providers.

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Embedded Analytics: A Force Multiplier for Business

No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.

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HYSON refreshes its brand with new logo and more

Design World

Hyson Metal Forming Solutions, a business of Barnes, is announcing a refresh of its brand. This refresh includes an updated logo and visual branding to support Hyson’s mission to focus on innovation that creates value for the customer through a passionate and empowered team.

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HMS Networks expands the Anybus brand with Anybus Diagnostics

Design World

HMS Networks announces the expansion of the Anybus brand with the introduction of Anybus Diagnostics, a new business line focused on helping industrial companies avoid costly unplanned downtime. Industrial automation is becoming increasingly important within manufacturing and other parts of the industry.

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The Definitive Guide to Dashboard Design

Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)