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“Circularity is about redesigning a valuechain beginning to end and back to beginning,” says Scott Ballard, president of Eastman’s Plastics Division. For instance, the European Union has a plastics strategy which states that by 2030 all plastic packaging should be designed to be recyclable or reusable.
By 2030 greenhouse gas emissions in Europe are to drop by 30% compared to 2019. Not only the emissions from its main line of business are accounted for here; rather, significant areas of potential for reducing greenhouse gas emissions are being sought throughout the entire valuechain. All set for net zero.
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