Sharad Kulkarni, Sales Director – Asia, Dormer Pramet, and DMI Industry Influencer 2022 presents his organization’s vision for the industry and how it is inextricably linked to his company’s growth. And also shares a snapshot of the impressive following the company enjoys on social media.
Social Media presence
LinkedIn – 19602
Facebook -35503
YouTube -3.45k
Twitter – 2235
Industry Vision
The Past: The evolution of the manufacturing industry in India in the last 75 years can be directly traced to the development of the machine tool industry. It has always stepped up supporting the growth of our country since the time of our independence, including the last three decades when India opened to the world by way of economic liberalization. The formative years of development of our industries prepared our economy for a globalized world. This made the machine tools segment more resilient while understanding the needs of the end customers. Technological development and innovation in the segment helped make the Indian manufacturing industry highly cost-competitive. In the area of metal cutting, for instance, it was very strongly supported by the cutting tool industry.
The Present: There is a newfound confidence in the industry with the growing scale and opportunities that the Indian market has to offer. There is excitement about the level of technology and sophistication that machine tools have started to achieve. This in turn has started to bring in tremendous productivity benefits for end customers who can leverage this to make himself cost -competitive and face the onslaught of global competition. With the government’s thrust on Make in India supported by the PLI scheme and private capital investment picking up pace, it looks like this industry is well positioned for the next phase of growth.
The Future: After initial hesitation to industry 4.0 adoption, the machine tool industry is starting to embrace it in a big way. Digital technologies like IoT, AR, VR, and automation will become an aid to the efficiency these machines offer to the end customers. In the area of machining multi-axis machines, combined with powerful CAM software and modern cutting tools have ushered in an era of high productivity. This should help India to gain leadership quickly in advanced manufacturing sectors like Aerospace, Oil& Gas, Medical, etc. Thus, the vision of the machine tool industry is really a vision of a strong India with a vibrant manufacturing segment.
Organizational Vision
Dormer Pramet’s purpose is “We care about manufacturing” with a promise of being reliable. Being a part of Sandvik AB, the company has the advantage of having inherited the following strong core values which form the basic DNA of the group: 1) Fair play, 2) A Passion to win, 3) Customer focus, and 4) Innovation.
With this strong foundation, we have a vision of being the leading brand in the mid-market metal cutting space with a strong record of achieving sustainable and profitable growth.
The manufacturing industry is growing in India but is also beset with significant challenges. The challenges come in form of global competition, geopolitical changes, and inflationary pressures that have followed the devastating Covid -19 pandemic during the last two years. It has left parts of the industry, especially the small and medium scale industry weak to the core, facing an existential crisis. What is of paramount importance at this point in time is having a reliable partner which is what we as a company are focussed on. We deliver value to our customers by offering simple yet reliable solutions. We believe that this will tremendously benefit many customers in improving their cost competitiveness by bringing in operational efficiency.
We are committed to serving the manufacturing industry. This in turn will benefit the machine tool industry and create a combined value proposition for the end customers.