Industry News

No Fan, No Fun: The Invisible Force Behind the Gaming Experience

Fans from Ziehl-Abegg play a key role in gaming and beyond

Under the slogan “No Fan, No Fun,” Ziehl-Abegg, the leading German manufacturer of electric motors and fans, demonstrates at the Hannover Messe 2024 how essential fan technology is for modern gaming and numerous everyday areas. With a unique eSport experience, Ziehl-Abegg invites visitors to discover the invisible yet indispensable presence of its products in their daily lives.

The world of online gaming is fascinating, captivating millions of people. Yet, behind every thrilling game is not just talented development work but also high-performance technology operating out of sight. Ziehl-Abegg, known worldwide for its innovative fans and electric motors, takes this phenomenon as an opportunity at Hannover Messe 2024 under the slogan “No Fan, No Fun” to show how its products make the gaming experience possible.

“Whether at work or at play, Ziehl-Abegg products are always there, directly or indirectly,” emphasises Dr. Marc Wucherer, CEO of Ziehl-Abegg. “At the Hannover Messe, gaming is the prime example of where Ziehl-Abegg fans can be found”.

Ziehl-Abegg at Hannover Messe 2024 from 22 to 26 April in Hall 11, Stand C71/1: Discover the invisible but indispensable role of fan technology in the digital and real world.

From cooling servers in data centres that keep online worlds running, to air-conditioned animal stalls that are vital for food production, to industrial ovens and dairy plants, Ziehl-Abegg plays a crucial role in a wide range of processes. The exhibition stand not only offers insights into these diverse applications but also illustrates how Ziehl-Abegg innovations contribute to increased efficiency and improved quality of life.

At stand C71/1 in Hall 11, visitors can see how Ziehl-Abegg technology enhances performance and gaming experience through optimal cooling and ventilation. At interactive stations, visitors can learn how Ziehl-Abegg technology plays a role in everyday situations – from food production to enjoying a cold drink during an intense gaming session. “Our fans not only provide cool air but also sustainable and efficient solutions across numerous industries,” adds Dr. Wucherer.

The gamers at the German fan manufacturer Ziehl-Abegg play for fun once a week and host tournaments for external participants several times a year: from Rocket League to CS2 and Rainbow Six Siege.

Ziehl-Abegg invites you to dive into the world behind the scenes at the exhibition stand and discover how the company’s advanced products underpin many aspects of modern life – making the gaming experience possible.

Live gaming experience: Who will win against the Ziehl-Abegg players?

A highlight of the exhibition is a live gaming experience, where visitors can immerse themselves in the world of eSports. Anyone who beats Ziehl-Abegg employees will not only experience the thrill of victory, but will also receive energy drinks for their further fair visit in addition to the thrill of victory. The game is “Rocket League,” a type of car soccer. For Ziehl-Abegg, Holger M. Rößler and Thibaut Abendschein compete: both are the company’s top gamers in Rocket League.

About Ziehl-Abegg

Ziehl-Abegg (Künzelsau, Germany) is one of the leading global companies in the field of ventilation, control and drive technology. In the 1950s, Ziehl-Abegg established the basis for modern fan drives: external rotor motors which even today are still seen as state-of-the-art worldwide. Another area of business is electric motors which provide the power, for example, for elevators, medical applications (computer tomography equipment) or deep-sea underwater vehicles.

The high-tech company has an impressive innovative capability. Ziehl-Abegg (all figures refer to the year 2022) employs 2,800 personnel in its production plants in southern Germany. The company has a global workforce of 5,100 spread between 15 production plants, 30 companies and 117 sales locations. The products, approx. 30,000 in all, are sold in more than 100 countries. Turnover totals 873 million euros.

Emil Ziehl founded the company in Berlin in 1910 as a manufacturer of electric motors. After World War II the company’s headquarters were relocated to southern Germany. Ziehl-Abegg SE is not a listed company but instead is family-owned.

For more information go to www.ziehl-abegg.com