Analytics immaturity hindering promotional campaigns for top UK grocers
Manufacturing & Logistics IT
AUGUST 3, 2021
Almost three-quarters (74%) of the UK’s top grocery retailers view a lack of prescriptive and actionable insights as their top operational barrier to improving promotions performance, research by Symphony RetailAI has revealed, the global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, has revealed.
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