Honda unveils its new electric SUV
by CM Staff
Honda's research shows that hybrid-electric customers are among the first to move into full-electric products.
2024 Honda Prologue (CNW Group/Honda Canada Inc.)
MARKHAM — Honda has introduced its new Prologue Elite battery-electric SUV to become available in the North American market by 2024.
Honda designed the Prologue for what it calls a “neo-rugged” exterior and interior, denoting preparedness for urban and rural travel.
The car-maker credits its team of young designers working out of its Los Angeles headquarters for the vehicle’s look.
The Prologue is built with a panoramic roof and large 21-inch wheels, which give the model a wide and planted exterior. The Honda e EV model provides the influence behind the front fascia.
“Our goal was to create a clean harmony based on a rugged SUV image by coordinating the colours and materials to express neo-rugged design styling that’s familiar to our customers and uniquely Honda,” said Masaki Sumimoto, design lead for the colour, materials and finish, in a statement.
The “H-mark” badge on the rear of the vehicle is replaced with the full Honda brand name in a stylized typeface that complements the design of the Prologue. In addition, to align with Honda’s global EV models, the Prologue will adopt the brand’s e: series name badging.
The Prologue will have a wheelbase of 3094 mm and is about 203 mm longer and 127 mm wider than 2023 Honda CR-V. It also encompasses an interior volume of more than 2900 litres to provide space for passengers and cargo. The vehicle also comes equipped with a standard fully digital 11-inch driver display instrument and an 11.3-inch infotainment display.
“The all-new Prologue is another huge step in Honda’s electrification strategy in North America, which is already well underway,” says Steve Hui, assistant vice president Honda Canada, in a statement.
Honda’s research shows that hybrid-electric customers are among the first to move into full-electric products. Overtime, Honda plans to increase the model mix of the CR-V to 50 per cent hybrid sales.
