Chinova Bioworks announces that its Chiber™ product has been included in Whole Foods Market’s approved ingredient list
by CM Staff
Chiber™ is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products.
Chinova Bioworks announces that its Chiber™ product has been included in Whole Foods Market’s approved ingredient list
FREDERICTON — Chinova Bioworks (Chinova), a Canadian food technology company, announced that its clean-label shelf-life extender, Chiber™, is included in Whole Foods Market approved ingredient list.
Chiber™ is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products. It has been gaining traction in the food industry due to its natural origins and ability to help reduce food waste by improving the quality and freshness of products.
Whole Foods Market has established a rigorous Quality Standards program that evaluates every ingredient used in the products sold in their stores. This program ensures only approved ingredients are used, and that every product meets the high standards of quality and safety that customers have come to expect from the retailer.
During a process which saw Chinova Bioworks provide detailed safety, processing, and application data on Chiber™ Mushroom Extract to the Whole Foods Market review team, the ingredient was added on to the list as an acceptable ingredient.
Chinova Bioworks extracts a fiber from the upcycled stems of white button mushrooms to create a clean-label shelf-life extender easily incorporated into food and beverage products while providing broad spectrum protection against spoilage-causing microorganisms.
“Whole Foods has been a trusted source for natural and organic products and we are proud to be the only natural and clean label antimicrobial ingredient approved under their ingredient qualification program. Chiber™ naturally meets their rigorous standards for transparent and healthy ingredients,” said David Brown, COO and co-founder of Chinova Bioworks. “The approval of Chiber™ for use in Whole Foods stores provides food and beverage manufacturers with a clean label solution to enhance the quality and freshness of their products, while increasing transparency and sustainability.”
Chiber™ Mushroom Extract is used across the food and beverage industry, including those in the beverage, bakery, plant-based meat, and plant-based dairy industries.
