Canadian Manufacturing

Drive Festival returns to promote electric vehicles and automotive manufacturing

by CM Staff   

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New manufacturer models will be featured, including electric and hybrid cars, SUVs, trucks, as well as modified and new motorcycles, ATVs and Side x Sides.

TORONTO — The 2023 Drive Festival is returning, and the outdoor automotive event will be held at the Canadian Tire Motorsport Park starting Friday, September 8th through Sunday, September 10th, 2023.

For the second year, Mobil 1 will be The Official Presenting Sponsor of Drive Festival and the Title Sponsor of the Dream Car Speed Run. Growing steadily, over 25,000 autophiles are expected over the weekend to participate in the interactive festival with many vehicles being showcased as well.

“We’re always looking to enhance the experience for passionate car lovers and this year will be even more compelling with our exciting added features,” says Adam Ruppel, Festival Director. “This event truly has something for everyone – from the adrenaline junkies to the seasoned collectors.”

There are a number of new additions to the 2023 festival, including:

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  • Aviva EV Launch Pad is a high-speed experience, trying to fuse acceleration with the eco-conscious power of electric vehicles, all while riding alongside seasoned professional drivers
  • Overland Park, featuring an off-road test track with vehicles from Nissan, Kia, Toyota as well as a Kawasaki Side x Side ride-along adventure. It will also highlight vehicle overland adventure equipment, RVs, vans and more
  • The Collection, a curated collection of some rare and collectible cars including a Lamborghini Miura, Porsche 959, McLaren P1 and Ferrari LaFerrari

For those looking to experience new manufacturer automobiles, there are three test drive tracks for attendees to experience over the weekend; the PRO-SERIES Manufacturer Test Track, the Performance Test Track and the Off-Road Test Track. For those not looking to get behind the wheel, the Mobil 1 Dream Car Speed Run is where you can watch and listen to Canada’s largest selection of exotic, classic and iconic cars driven at speed like the McLaren Elva, Ford GT, Jaguar XJ220, Ferrari F40 and more.

With the continuing interest and popularity of electric vehicles, Drive Festival is once again presenting the Aviva Electric Avenue, which allows visitors to explore and compare different EV models and learn more about the benefits associated with switching to electric.

The venue has more than 900 acres of space where exhibitors and car clubs will showcase exotic, race, vintage and rare cars. New manufacturer models will be featured, including electric and hybrid cars, SUVs, trucks, as well as modified and new motorcycles, ATVs and Side x Sides.

Drive Festival, in partnership with Central Counties Tourism, is located at Canadian Tire Motorsport Park at 3233 Concession Rd 10, Bowmanville, ON L1C 3K6.

Show Hours:
Friday, September 8, 2023, 11am – 6pm
Saturday, September 9, 2023, 10am – 6pm
Sunday, September 10, 2023, 10am – 5pm

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