Indraneel Bhattacharya, Vice-President Sales & Marketing, Lakshmi Machine Works Limited, Machine Tool Division describes the many empowering engagement initiatives of his company.
Customer Delight
Achieving customer delight is a strategic imperative that demands a holistic and customer-centric approach. This involves tailoring Lakshmi Machine Works’ products and services to meet and exceed individual customer needs, fostering a deep sense of rapport and loyalty. LMW’s commitment to customer satisfaction is underpinned by its active collection of feedback through various channels such as surveys, reviews, and direct interactions.
This invaluable input guides its continuous improvement initiatives, allowing us to refine its offerings based on real-time insights and changing market dynamics. Its dedication extends beyond the point of purchase, as it provides comprehensive after-sales support, ensuring a seamless and hassle-free experience for its valued customers. Leveraging modern engagement platforms like social media and online forums, the company engages in two-way conversations, building lasting relationships and instilling a sense of trust. This concerted effort towards customer delight strengthens its brand and propels the company as an industry leader committed to providing unparalleled value and satisfaction.
Partner Delight
Cultivating partner delight is a pivotal aspect of its business strategy that underscores LMW’s commitment to mutual growth and success. It recognizes that its partners, including suppliers, vendors, distributors, and logistics service providers, play a critical role in delivering value to its customers. Its approach centres on collaborative planning, where it works closely with its partners to develop joint business plans that align with customer needs and market trends. Transparent and open communication forms the foundation of its relationships, fostering trust and creating a shared vision.
Industry Outreach
LMW maintains strong affiliations with industry associations across various regions. Its active involvement includes participating in many events and exhibitions held throughout India. Beyond these exhibitions, it also organizes targeted customer connect initiatives in different regions. Recently, the team received an award, “Manufacturing Leader: Proven Versatility for Machining Centers”. It further solidifies LMW’s position as an industry leader, reinforcing its commitment to delivering top-tier products and solutions. It remains committed to pushing the boundaries of manufacturing capabilities while continuing to engage with industry associations, exhibit at renowned events, and foster meaningful connections with customers across diverse regions.
Media Outreach
LMW places a significant emphasis on fostering meaningful connections with its customers through an expansive and robust media outreach strategy. This approach encompasses a multifaceted engagement across various communication channels. Its efforts to brand visibility have yielded substantial results within the print media landscape, effectively amplifying its presence. This drive for increased brand recognition extends beyond traditional media to encompass a strategic focus on diverse digital platforms.
Its active participation in exhibitions serves as a key touchpoint in its customer engagement journey. During these events, it actively engages with event media partners, conducting insightful interviews that serve as a conduit for reaching its intended target audiences in real-time. This dynamic interaction highlights its commitment to effective communication and provides a platform for showcasing its offerings to a wider audience.
To ensure a comprehensive and dynamic media strategy, LMW has established an exclusive team dedicated to the realm of digital marketing. This specialized unit is tasked with formulating and executing compelling digital campaigns, allowing the company to effectively navigate the evolving landscape of online marketing. In this digital age, the company’s strategic approach to media outreach, spanning both traditional and contemporary channels, reflects its unwavering commitment to fostering meaningful connections with its customers while ensuring its brand remains at the forefront of industry conversations.
Executive Profile
Indraneel Bhattacharya, Vice-President Sales & Marketing, Lakshmi Machine Works Limited
Machine Tool Division
Mr. Bhattacharya has been associated with the machine tools industry for the last 30 years in various capacities. He started his career as a manufacturing engineer in M/s Escorts Limited, motorcycles division.
He later joined M/s. Batliboi Limited in 1988 in the Sales Team for Machine Tools and has ever since been interacting with the user Industry selling a variety of machine tools.
Mr. Bhattacharya joined LMW – Machine Tool Division in the year 1993 as a Regional Head and was heading the Sales and Service Team for the North Zone, this was the period when the Manufacturing Industry was moving to precision machining and increased productivity with the boom in the Automobile
sector and an opportunity to pioneer as a New Generation Machining Solution provider.
He has been interacting with a variety of manufacturing industry segments like the Automotive, Defence, Pumps, Valves, Textile, Industrial Machinery, and other General Engineering Industries.
From 2007, he has taken over as Marketing Head for LMW Machine Tool Division and Heads Marketing, Sales, Business Development Service and Application Engineering in his capacity as Vice President.
Lakshmi Machine Works,an engineering conglomerate, Lakshmi Machine Works Limited started its value driven machine tool division in 1988 to produce India’s finest range of CNC Machines. The journey of LMW was established in 1962 to provide Indian textile industry with the latest spinning technologies. Today, LMW is a leading textile machine manufacturer in India and one among the top three in the world to produce the entire range of textile spinning machinery. LMW’s foundry makes precision castings for industries worldwide. In 2010, the company has added an Advanced Technology Center to manufacture components for the Aerospace industry.
LMW – Machine Tool Division
The machine tool division has the total capability to design and manufacture world class CNC turning, turnmill and machining centers. The high precision mother machines coupled with skilled people produce high quality products. We have made substantial investments in manufacturing facilities, which brings technological competence that address the global market. A dedicated spindle assembly produces high precision spindles upto 24000 rpm. They make different spindles like, belt driven, direct driven and built-in motor spindles. All the assembly lines are dust-free and temperature controlled to ensure maximum accuracy.
LMW focuses on major demanding factors in the market 1) Accuracy & long lasting repeatability 2) Reliability 3) Reduction in cycle time 4) Low cost per component 5) High productivity. To sum it up, the company termed it as the “4Ps”- Precision, Performance & Productivity attribute towards Prosperity and LMW believes in delivering prosperity to our customers through our products and solutions.
LMW’s product range:
- Horizontal Turning Centers
- Twin Spindle Chucker
- Vertical Turning Centers
- Vertical Pickup spindle Turning Centers
- Drill Tap Centers
- Vertical Machining Centers
- Moving Column Vertical Machining Centers
- Twin Spindle Vertical Machining Centers
- Horizontal Machining Centers
- 5 axis- Vertical Machining Centers
- TurnMill Centers
E copy of the magazine – https://www.machineinsider.com/machine-tools-industry-influencers-2023/