Grounded People launches cruelty free leather and suede shoe designs
by CM staff
The vegan leather and suede fabrics used in the Oli and Mika shoes come from Grupo Morón a leader in innovative textile technology.
VANCOUVER — Grounded People Apparel Inc., an ethical shoe apparel company based in Vancouver, B.C., announced the release of its cruelty-free leather and suede shoes, as well as the return of its best seller the Lee.
Grounded People’s designs for their ethical shoe collection include the Oli, a grey suede, while the Mika features a white leather and an outsole made from all-natural gum. The Lee shoe is back, which is made from 100 per cent recycled cotton and rubber from rubber trees.
“We are thrilled to launch our new collection of cruelty-free suede and leather shoes, an unrivaled combination of style and environmental responsibility,” said Max Justus, co-founder, and CEO of Grounded People. “Also, back by popular demand is an enhanced edition of our best-selling Lee shoe in a captivating off-white color and is now equipped with a 5-year warranty. At Grounded People, our mission remains to provide our customers with impeccably fitting, fashionable, sustainable, and ethically sourced footwear. These innovative additions affirm our dedication to this mission, ensuring that Grounded People continues to lead the way to a more sustainable future in fashion. Our journey has been truly remarkable, marked by constant growth and the unwavering support of our incredible and loyal clientele.”
The vegan leather and suede fabrics used in the Oli and Mika shoes come from Grupo Morón a leader in innovative textile technology. The breathable and waterproof onMicro® microfibre fabric is sustainable in design helping to reduce waste and minimize the environmental impact of the production process. Each shoe box features a Q.R. code that traces the origins of the fabric and materials used in the manufacturing process, and the boxes are also made from recycled materials.
“We want to be transparent with our customers about the materials we use in our products, and the Q.R. code is a fun and transparent method for us to prove our commitment to sustainable fashion,” added Justus.
